Lesson from Las Vegas

I just got back from Sin City, the one that never sleeps, where all vices are on display and easily procured!

Las Vegas is an oasis in the desert built years ago by the Mob. That’s quite a story in itself (with its own museum and a whole show at one of the casinos on The Strip).

If you’ve been to Vegas, then you know that every major casino/hotel/resort is constructed around some kind of myth or story. The Mirage takes you into the jungle; the Excalibur into medieval England; the Luxor into ancient Egypt; Caesar’s Place into ancient Rome; the Venetian into romantic Italy; Planet Hollywood…well, that’s obvious.

Walking the Strip reminded me how much we are immersed in story 24/7 wherever we are whether we know it or not. Story is the universal glue that holds civilizations together.

I managed to see a show and pull a few slots, but I was there primarily to make several presentations to other career professionals at the annual conference of the Career Management Alliance.

I was delighted to participate in the Storytelling track at the conference. During the opening panel of this track, we were asked : Why does storytelling deserve this much attention for the careers of our clients?

I thought I’d share with you some of the more compelling answers because just one piece of information can sometimes help to solve the puzzle we call life!

Our personal story is a bit like traveling our road to work each day—we stop noticing the details. We are so enmeshed in our life pattern, that we don’t realize that we construct a thread to our life story with each passing day. We are narrative in action. Our story is our identity and our destiny. I focused on the importance of story in assessment : determining where to work and what to do.

All the panelists focused on the importance of living and telling our stories with more clarity and consciousness. Story can lead us out of dark places and into living with greater freedom and fullness of life in our careers.

Are you living the story you want to tell? What are the stories you are telling yourself about yourself? Are you separating facts from feelings? Are you naming your weaknesses and fears? Are you focusing on your strengths?

Telling your story in a compelling manner is not optional in this age of communications crowded with so many stories competing for attention in the job marketplace!

We discussed the importance of crafting and communicating your story in resumes and interviews. A great career story will be a resume differentiator. Storytelling in resumes doesn’t mean you are writing a novel. As a storyteller, we need to think strategically about what to include and what to exclude; we must select stories relevant to the position.

When telling compelling stories at interviews, you will transition from candidate to individual in the eyes of the interviewer. Do you know that old saying, “the devil’s in the details?” The reverse is true in interviews—sharing “the right details” can tip the scales of a hiring decision in your favor.

In both resumes and interviews, it is important to isolate strengths and accomplishments that fit with requirements.

In an interview with one or more interviewers, engage the audience! Don’t forget that storytelling involves an audience. Listen to them. Get them talking about their needs and preferences.

But don’t try to influence the judges. Tell what can be seen with the five senses, or better yet, a camera. Give them a picture of you in action doing things that demonstrate your capacity to perform in the job.

The tools for telling stories for career development and job search might change—e.g. building an online presence through Linked In, or YouTube, and so on—but the basic principles of effective storytelling remain the same. Know your audience. Frame your story for impact. Give examples with details. Leave them hungry for more.

You are a storyteller. You can learn to tell a better story. Keep the end goal in site. Your storytelling will improve with practice, rehearsal, and focus.

Telling a better story is the beginning of living a better story!