Making a big career change late in life as a single mom

Single mom's career change

Vera Adamovich was very motivated to make a career change when she showed up at my office. She had that day signed a contract with another career consulting firm, heard of me, and then signed up with my organization too.

At the time she was running a home-based desktop publishing business, the main product of which was a weekly advertising publication.

She wasn’t unhappy with the business because, as a single mom, it had allowed her to be home with her daughters for nine years.

However, when I met Vera, the kids were 11 and 16 respectively and there wasn’t the need for her to be home as much, which caused her situation to be less than satisfying.

Although not miserable, she was always struggling financially because the business didn’t provide sufficient income. Vera hated the responsibility for advertising sales that were necessary to increase the volume of business, but it was difficult to secure good sales people. She’d hire them and they’d last a month.

Though she knew she’d “had it” with desktop publishing, Vera had no idea of what she wanted to do.

Assessment

After reviewing several of her more pleasant assignment experiences, I realized Vera had one very valuable talent. She was able to translate complicated concepts like accounting procedures, computer reports and financial statements in such a way that people could understand and apply them.

In the past she had had jobs where she taught people how to use software, how to interpret management reports and how to process and track orders on an automated system.

Vera’s education wasn’t in high tech but in art, which she used in her desktop publishing business. She loved the creativity involved with designing graphics and derived much satisfaction from a well turned-out final product. What was missing was people contact.

In fact, her work life was structured exactly the opposite way than it should have been. She was spending 80% of her time at home alone working on the computer and 20% of her time interacting with people.

It wasn’t a good job fit and she needed to reverse that equation so that the people portion was 80% of her time and the remainder was spent working at her computer.

She needed to be independent, and not confined to a 9-5 desk job. In other words, she needed a variety of activities and the flexibility to manage her own schedule.

It was actually a question of whether she was going to build a career around her artistic talents or her communication talents. The creative route gave her a real feeling of accomplishment, but she wasn’t able to make enough money from that alone.

Job Choice

Armed with the knowledge of what she needed and what she needed to avoid, Vera was able to find the perfect job in a very short time. She got a position with Laurentian Financial Services as a Certified Financial Planner. However, even though she works with a big company, she has a sense of being self-employed under a structure that is similar to a real estate agent.

“It’s absolutely a people business,” she said. “When it comes to financial planning people have problems that need solving. Dealing with what are often huge problems to my clients, I am able to offer solutions with ease.” Vera enjoys the level of comfort she is able to bring to her clients. She’s happy as the captain of her own ship and totally in charge. She can choose whether to work in her home office or her downtown office.

Most of her time is spent talking to people. When she does have to work on the computer, she says, “It’s a joy! It comes naturally to me, and that’s a creative outlet as well.”

She added that her income is now “great.” It can be whatever she wants it to be. She has everything she needs to get true satisfaction from her career.

Values + Talents = Good Jobfit

Vera made a career decision based on values – that it was important to be home with her daughters. A value-based decision one hears more often is something like, “I’m going to be a millionaire by the time I’m 30.”

It’s not a bad thing to make a decision based on values, but don’t make a decision that excludes your talents. They don’t have to be mutually exclusive. People who make a career decision based only on values may be setting themselves up for a job misfit and years of frustration. Vera’s values were noble. She was trying to do the best for the kids, but her choice didn’t match her natural interests and talents.

She could have done both. Many people get trapped in job situations because they don’t recognize their natural inclinations – what they do naturally and effortlessly – in terms of the right work.

Once Vera had that knowledge, she was able to spot an opportunity that fit her to a “T”.  Today, Vera’s business continues to grow through the Independent Planning Group Inc.

How to Network into a Job during the Festive Season

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An MBA client told me this past week that she has sent out 200 resumes since August and received no callbacks for interviews. Believe it or not…this is a normal result in this kind of job market!

If she had done the same thing 20, or 15, or even 10 years ago, she would’ve received a good number of calls from internal and external recruiters because the economy was still hot and expanding, and there was strong demand from employers for skilled labor. Not anymore, not now, unless you’re in one of the few hot job categories.

Instead, this MBA client, as well as most other individuals, need to move from a passive job search to a pro-active job search. Some 80 percent of jobs are now found through networking. I explain this pro-active job search in detail in my free webinar ‘Secrets to a Successful Job Search.’

The principles outlined in my webinar are especially effective during the holiday season. Why? Because this is the time of year when goodwill towards all men and women is real, doors are open, and people want to chat. The timing for meaningful contacts related to job search and career advancement couldn’t be better.

Hiring managers and decision-makers attend office parties, social events and community celebrations. They take their hiring needs with them wherever they go. Problems, challenges, impact issues, pressure points continue to get in the way of managers leading their organizations to successful goals and objectives. They are always scouting for new talent, for people who can make their lives easier, and help them succeed.

Remember, this is the season for giving. So give people will give you time and attention. Listen to their stories. Politely ask questions that probe their concerns. Find out where you can help.

If you can, offer to help. People will appreciate and remember your generous offers to assist and support. This is how you build rapport, deepen relationships, foster trust—and generate job offers!

Productive networking is about building relationships not performing transactions. Leave a positive impression, strengthen ties, share ideas, give people a reason to remember you. Face time is quality time. Stay focused, be alert and don’t overindulge in food or beverages. Conduct yourself professionally at all times. Dress conservatively (unless the job sector rewards non-conformity!).

The ROI is simple–just one meaningful dialogue can create measurable value from every networking event.

* Avoid situations where you might be stressed, rushed or distracted from your networking mission.
* Seek out meaningful conversations that leave a strongly positive impression.
* Be ready to pick up insider-only knowledge.
* Try connecting those you know to each other.

I spoke recently with a client who received a generous job offer from a contact he had worked with on a committee related to a local branch of their professional association. He gave generously of his time and energy over the past two years, and his efforts did not escape notice by this hiring manager.

These holiday encounters could be your big break to chat with current or former employees at your target companies; exchange business cards with an industry leader; or, arrange a future meeting with someone difficult to reach. Brief interactions can be springboards to great relationships if you find ways to provide support and thereby sustain the connection.

If you want to optimize your networking efficiency, be prepared:

- Have specific job targets in mind
- Be ready to make clear, compelling points to attract attention.
- Have a set of probing questions that uncover job opportunities.
- Think about what you can give in terms of time and energy
- Listen actively so you are apt to pick up on a need you can address and keep up your end of the discussion.

In addition, have a ready supply of business cards that have your contact information as well as a few bullet points on the reverse depicting your interests, areas of expertise, or other memorable data. Make your card easy to read, and make sure your phone number is large. Ask others for their cards, and make a few notes on the back to remind you why the card may be important.

Remember, it’s the quality not the quantity of relationships developed, pursued or renewed. It’s not just what you know and who you know, but who knows what you know that produces new opportunities in today’s job market.

Happy holidays, happy giving and happy networking!

Career Change Advice for Talented Women with predictable, boring, mundane jobs

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Taba Cookey is an extremely talented woman who had immigrated to Canada from Nigeria to go to work in high level finance. She had earned her first degree in England and had got  a Masters degree in Canada some years later before returning to Nigeria to continue her banking career.

She said that while she was in Ottawa looking to move from her job in financial sector research, she thought she should “take advantage of the kind of career consulting (that I offer) that doesn’t exist in Nigeria,” and explore her options for career change.
I had Taba write “her story”–eight examples of experiences that had been very satisfying for her throughout her life. They didn’t have to be job related.

What came up again and again is that she thrives with new competitive challenges that force her to stretch herself beyond anything she had ever done before. She also needs those challenges defined with deadlines and guidelines for measuring success. For example, she was usually one of the best student in her schools and was the only student in her graduate school class to complete her master’s thesis in time to graduate on schedule.

When she moved from Nigeria to London at age 9, she quickly established herself as one of the star sprinters in her elementary school. Before long, having run out of female competition, talk in the playground was that she should take on the fastest boy runner in the school.

“Finally, a date and hour was set. It was close…but there was no doubt about the result: I won, and that was the end of John’s bragging about how fast he was,” Taba said.

At some point during this career audit, she accepted an offer as Standards and Insurance Manager for a Canadian government agency that was charged with protecting consumers’ deposits in event of the failure of federally regulated banks and trust companies. She didn’t understand why at the time, but found herself so bored and frustrated with her job.

We figured out that even though her position at the government regulatory agency might be the perfect job for someone else, it was “just pushing papers” for her. Many jobs, including the one she was in at the agency, organized to be predictable and mundane and often become simple and boring for talented people like Taba.

Using “her story,” we determined:

* The work environment she would thrive in.

* The type of work she would thrive in.

* The way she likes to be managed.

* The way she likes to be rewarded.

* What motivates her.

* And how she likes to approach tasks.

“My work with George made me realize this sort of work was thoroughly unsuited to me” says Taba.

She began to seriously consider returning to Nigeria and we talked about the need for African ex-patriates to return home and use their knowledge and expertise in developing Africa.  She decided to go back to Nigeria without any prospects for a job. I told her that she had lots of talents and people would recognize and reward her for that.

I think that one of the reasons ex-patriates don’t go back to their home countries after being educated abroad is because they’re worried they won’t get challenging jobs. I knew it wouldn’t be a problem for Taba because she has talents that transfer across borders. It was just a question of packaging her talents to be recognized and rewarded in different cultural contexts.

So we had to put her talents into a resume to show what this person could do for an employer anywhere–a dramatic example of how her talents transfer across cultures and borders.

She sent me an email saying, “An amazing opportunity opened up in Ghana. I am a Program Manager with the African Finance Corporation (http://www.africafc.org), based in Accra, responsible for overseeing all IFC leasing development programs in Africa. IFC is the private sector arm of the World Bank, promoting development through loans, equity and technical assistance to the private sector.”

A lot of businesses in Africa have difficulty in accessing traditional bank financing, and leasing provides an attractive alternative to such companies. The program aims to promote the role of leasing through training, public awareness, attracting new investment into the industry and working with the authorities in specific African countries to improve the legislative and regulatory environment for leasing.

This job is challenging for her because it is so varied and really stretches her capabilities. Also, she travels all over Africa and has to deal with different personalities in differing cultures. She needs to be in circumstances that stretch her, like beating the fastest boy in school.

“The other day I went through the life stories I had written and the analysis you had done four years ago now, and was amazed at the way it has all come together in my present job,” said Taba. “It is really quite uncanny. But then again perhaps not, since you had so accurately identified the kind of work and environment that would give me ‘jobjoy’ and I have finally found it. It is not surprising that I can now say without hesitation that I have never enjoyed work so much, and…yes, feel fortunate that I am actually getting paid for it. I come to work every day with a sense of anticipation, and hardly know where the time has gone at the end of the day. I actually have to tear myself away! This is such a change from so much of my previous life spent clock watching and day dreaming at work.”

When we get into a jobfit, other parts of our lives often fall into place.  After a few years in this job, Taba returned to Nigeria in 2008 .  “It is great to be back home, I think age is finally taming my itchy feet!”  She was recently married, and took a new position with the Nigerian Stock Exchange.  Congratulations, Taba, in  putting down roots!

–with Nick Isenberg

Job Change is not easy when family & friends put pressure on you to stay in a job misfit

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Krista English came to see George Dutch after seeing his name in the Yellow Pages and then looking at his website. “She was at her wits end with a job she was supposed to like,” said George.

Krista had been a nursing case manager and, since she spent a great deal of her time working with insurance companies and attorneys, she and her family thought it would make sense to get an MBA (Masters of Business Administration).

After finishing her Masters degree, she got a good job at a bank working with small businesses. “Life in the business world is quite different from nursing and in some ways she had not thought about before,” said George.

“As a nurse, I am 100% patient driven. The jobs I got after my MBA were totally sales oriented models. That makes sense in business—and I did well—but it really wasn’t me,” said Krista.

“I did so well as an Account Manager & Financial Advisor, they wanted to promote me into management where I wouldn’t work with clients. I not only got pressure at work, but from my family and society. We’re expected to want to be promoted.”

“Krista was not in an unusual situation,” said George. “She was being torn apart by worry and anxiety. She was in the wrong work environment.

“Often a bad situation is made worse by a number of stressful factors, such as unreasonable workloads; or the prospect of an impending layoff due to a change in the economy; or the expectation that they be available 24/7; or a change of job conditions from flex-time at home to face-time in the office; or the fear of being squeezed out of being competitive due to lack of educational credentials; or the unspoken pressure from family to maintain a high income at any price.”

Whatever the circumstances, Krista felt an overwhelming need to get out of her current job field. George said that her short term goal was to avoid the pain. The long term goal was to find a better job fit…if she only knew what it was! In the meantime, her priority was to maintain or improve her compensation package.

“There are two contradictory goals at work here,” according to George. “She wants a new job that will give her more vitality and joy, but she also wants to avoid financial insecurity.

“Krista was an example of the essence of being stuck,” said George.

“I had no energy on weekends,” said Krista. “I was drained. It took everything I had to go in to work 8-5 Monday to Friday. I had nothing left for the weekends.”

“In order to avoid a future that might be financially insecure, she couldn’t take action to move out of her current job field because she didn’t know what else to do; therefore, to move immediately meant she might end up financially insecure. Damned if she does take action, damned if she doesn’t.

She was likely to remain stuck for as long as she seek a long term solution to a short term problem.

“A career transition is not the solution to a short term problem-an unpleasant work situation. A transition takes time. It is best to do during a period of stability without overwhelming financial or psychological pressures. A transition is oriented around creating the kind of life you want; it is not oriented around problem solving,” according to George.

George said that, in order to solve her problem, she needed to learn to separate her contradictory goals. Her mismatched work environment is a short term problem requiring a short term solution.

As distasteful as it was for her, she realized that her best chance of getting out of her unpleasant environment, while maintaining her current pay check, was to do the same thing as a job change for another organization; or, cross the street, and purchase the services (that she was selling) for large organizations. Or, repackage her skills and market them for a related but different job target.”

George said, “She realized that the first thing she needed to do was take care of herself by getting out of her mismatched work environment. She needed to get into another job for the SHORT term in order to build up the capacity to make a transition over the LONG term. So first she had to get out of the crisis and take the time to transition.”

She did that by working as a program coordinator and teaching some clinical skills for a medical group.

“Making progress towards a long term goal is about building the life you want,” said George. “She understood that her long term goal was to have a career that fits her deepest values and top priorities and that it is possible but takes time and energy, two things that are in short supply when in crisis.

“Her JobJoy assessment helped her become more conscious of who she really was, and provided her with an impetus to change her situation,” said George.

“George was amazing,” said Krista. “He had me write a narrative of my life. What he does is the most amazing thing. He helps people understand their core purpose. Who they are and what that looks like in their careers. He helped me see that I was out of alignment with that.

“That’s huge. He was able to give me permission to be me. I kept hearing ‘You have a great job,’ but it wasn’t me. He sort of gave me my music back.”

Krista is now a rehabilitation case manager again, but now she enjoys all the things she liked about it in the past and a lot more because she knows now how to leverage her motivational pattern into her work. She works with a multi-disciplinary team to treat individuals with catastrophic injuries, such as brain injuries due to car accidents. She uses her influencing talents that better align with her deepest values to be of service and leave her mark on people by nurturing their potential or encouraging growth.

“Now my current job is awesome. I still use all my business skills. And I work directly helping patients. My salary has gone up by about $35,000 in a year and a half.

“Jobjoy is absolutely a possibility and George can help it happen.”

~with Nick Isenberg